Find efficient keywords
See the keywords generating installs at or below your target, with enough context to consider measured growth.
APPLE ADS DECISION SUPPORT
Know where your ad spend should go next.
WordSpend turns campaign, ad group, and keyword performance into a focused list of actions—what to grow, what to watch, and what may be wasting budget.
Read-only analysis
CSV import
Built for iPhone & iPad
CAMPAIGN OVERVIEW
Last 7 days
Performance is improving
SPEND$48.53
INSTALLS4
CPA$12.13
Needs attention
One keyword is above your target CPA. Review its bid before increasing spend.
1Connect Apple Ads or import a CSV
2Review verified performance signals
3Act on the few items needing attention
LESS REPORTING. BETTER DECISIONS.
A clearer view of every keyword.
WordSpend organizes the metrics that matter around your target CPA and the amount of evidence available.
Spot wasted spend
Surface keywords with meaningful taps or spend but no installs, including items you have already paused.
Respect thin data
WordSpend tells you when activity is too limited for a confident decision instead of forcing a recommendation.
Compare multiple apps
Review campaigns across your portfolio while keeping each app’s performance and actions clearly separated.
WORDSPEND PRO
Your Apple Ads priorities, delivered daily.
Choose a delivery time and receive one combined email covering every enabled app. The brief highlights verified results, emerging concerns, and the next actions worth reviewing.
- Latest seven complete days
- Separate analysis for each app
- No app-open requirement
- A summary even when no changes are needed
WordSpend Daily Brief — DIYFixThis + RecipeForge
Latest 7 complete days
ON TARGET
DIYFixThis
CPA remains below target. One efficient keyword may support cautious growth.
REVIEW
RecipeForge
Performance improved, but CPA remains above target. Review the highest-spend keyword.
START FREE. UPGRADE WHEN READY.
Simple tools for every stage.
FREE
CSV Analysis
Import an Apple Ads CSV and review performance directly on your device.
- CSV report import
- Keyword recommendations
- Campaign overview
WORDSPEND PRO
$9.99 / month
Connect Apple Ads and let WordSpend keep watch across your apps.
- Secure Apple Ads connection
- AI-powered Briefs
- Multi-app Daily Brief email
- 14-day free trial
Annual plan available for $79.99/year.
YOUR CAMPAIGNS STAY YOURS
Analysis without automatic changes.
WordSpend uses read-only access for analysis. Recommendations are decision support, and you remain in control of every Apple Ads change.
Read the Privacy Policy